5 Ways to Utilize Instagram SEO to Maximize Marketing - Nowadays, social media like Instagram has become an integral part of daily life. Not only to share news or find entertainment, through Instagram, anyone can also make buying and selling transactions. However, if your business's Instagram account followers are still small, will your Instagram content effectively reach the target audience? By utilizing Instagram SEO optimally, this is not impossible. Here are five easy ways you can apply.


Choose The Right Username And Name

Just like the website, Instagram also has a unique address that can bring citizens to your Instagram page. If the site is called a domain and domain extension, Instagram is called username and name. In determining the right username and name, you must know who your target audience is and what excellent products you want to sell. If so, you can directly use it as a username or name so that your account can appear at the top when people type it in the search field. For example, when you choose a student of communication science study program as a target audience, you can create a username @comstudies or generate a name for the Indonesian Communication Studies Student.

Add Relevant Hashtags

Hashtags or hashtags can also be keywords that direct potential customers to your Instagram content or page. However, what you should consider in choosing hashtags is that you don't just want a hashtag that matches the uploaded content. More than that, you can also include target consumers and brand names as hashtags. For example, if your target consumer is a student of a communications science study program and we sell a communication science book under the brand name Smart Publisher, we can include the hashtag #communicationstudent and #smartpublisher in the upload.

Describe It Well In The Caption

If the use of hashtags as keywords is already quite familiar, the use of caption seems not so well known by people who market their products via Instagram. This description can help you index in the Google search engine if you open Instagram using a browser with the format Heading 2. Make a caption that is interesting and relevant to the content that you upload.

Take Advantage Of The Alt Text Feature

Alt Text is a new feature on Instagram. It was made to accommodate the needs of blind users and also has the same function as the Alt Text menu on the website. It can help raise rankings and appear on voice search. Alt This text will usually be filled in automatically, so it would be better if you fill it yourself to better suit the uploaded content. This feature is located on the right before you upload content and then select the advanced settings menu. After finishing creating Alt Text, you can immediately upload content as usual.

Periodic Evaluation

The most crucial part of using SEO is evaluating it regularly. For SEO on Instagram, we can determine it using Instagram's default analysis tool. However, this tool can only display data within a specified timeframe. If you want to do a more in-depth analysis, you can use other tools such as Hootsuite, Sprinklr, or Social Sprout. These tools help provide more specific data as well as automated reports. You can also use the services of a digital marketing consultant so you can assess and re-plan social marketing strategies more effectively.

Well, now you can apply the above methods so that your business account's online presence increases. However, one thing to remember, the best SEO for websites and social media is quality content. However, our relationship with humans can change at any time.